Marketing & Communications Manager
Wentzville (MO) Parks & Recreation

The City’s Parks & Recreation Department is looking for a forward-thinking Marketing & Communications Manager to lead a dynamic service unit dedicated to showcasing everything our parks, facilities, and programs have to offer.

About the Role

Under general direction, this position leads a specialized team responsible for developing, implementing, and delivering high-quality marketing, public relations, and promotional initiatives. You’ll craft integrated marketing and communication plans, steer major projects, and shape the public voice of the department across all media platforms.

As a key member of the leadership team, you’ll ensure our message is clear, cohesive, and inspiring—elevating not only the Parks & Recreation brand but the City’s overall image. You will also oversee budgets, guide staff, and champion strategies that enhance our online and social media presence.

This role offers the opportunity to think creatively, act strategically, and make a tangible difference in how our community experiences its parks, programs, and public spaces.

Essential Job Duties

• Deliver professional, positive, and respectful service to co-workers, residents, community members, and the public.
• Foster a productive and upbeat work environment that supports City and Department goals, policies, and initiatives.
• Lead, mentor, and develop team members—setting priorities, organizing workflows, and ensuring the team’s efforts align with organizational needs.
• Support a diverse system of parks, trails, natural areas, recreation facilities, and programs through innovative marketing and sponsorship development.
• Collaborate with staff to create engaging, brand-consistent content that highlights facilities, programs, and services.
• Develop and execute short- and long-range marketing plans that drive growth and expand public engagement.
• Prepare reports and studies to measure the economic impact and reach of marketing efforts.
• Perform professional media relations, marketing, and sponsorship sales duties.
• Write, design, and distribute promotional materials—including brochures, news releases, articles, website content, newsletters, and social media messaging.
• Serve as the department’s media liaison, responding to inquiries and managing sensitive communications with professionalism and tact.
• Plan and execute special events, grand openings, promotional activities, and trade show presence.
• Lead advertising campaigns that support revenue-generating programs, events, facilities, and rentals.
• Solicit, secure, and manage sponsorships that strengthen program funding and community partnerships.
• Communicate effectively with City departments, leadership, and the public.
• Assist in developing the Fun Times quarterly recreation guide—including editing, cost control, and managing tight production timelines.
• Coordinate media buys for the City’s major events and key recreation programs.
• Track, analyze, and maintain guest and member satisfaction data.
• Support member recruitment through outreach, calls, emails, and on-site engagement.
• Provide technical expertise and problem-solving support to staff as needed.
• Manage multiple projects simultaneously with accuracy and creativity.

Ancillary Job Duties

• Serve as spokesperson and primary contact for media interactions, ensuring accurate and positive coverage of department events and initiatives.
• Build and maintain professional networks with park agencies, event venues, and industry partners to stay informed on trends and best practices.
• Assist in planning and implementing recreation or aquatic programs when needed.
• Perform related duties as assigned.

Why Join the City of Wentzville?

The City of Wentzville is committed to being an employer of choice, offering prosperous and meaningful career opportunities and flexibility. The City offers excellent benefits, including health, vision, dental, employer-paid life insurance, long-term disability, a retirement pension, 13 paid holidays, five personal days, vacation time, sick time, tuition reimbursement, an employee assistance program, a discounted recreation center membership and much more.

To see the full Job Description, Click Here 

This job posting will remain open until a sufficient number of qualified applicants are received.